TikTok Esports Content: Essential Guide for Creators & Fans
Updated On: August 23, 2025 by Aaron Connolly
Understanding TikTok Esports Content

On TikTok, esports content brings competitive gaming highlights, player stories, and tournament moments into short, punchy videos. The platform changed how we watch esports—now, we get quick clips instead of sitting through hours-long streams.
Defining Esports on TikTok
Esports on TikTok zeroes in on competitive gaming, not just casual play. We get highlight reels from big tournaments, pro player reactions, and team updates everywhere you look.
A few things stand out:
- Tournament highlights squeezed into under a minute
- Behind-the-scenes team moments
- Player personalities front and center
- Easy-to-digest strategy breakdowns
This content doesn’t look like old-school esports broadcasts. Instead of full matches, creators just grab the best bits and serve them up fast.
Teams like ESL really nailed this approach. Their CS highlights racked up 2.3 million views in four days, just by using hashtags like #progamer and #mygaminglife.
Differences Between Gaming and Esports Content
Most gaming content on TikTok shows off casual play, funny fails, or gaming memes. Esports content, though, zooms in on the competitive scene—pro players, big matches, and tournament drama.
Gaming content usually has:
- Chill gameplay clips
- Memes and trends
- General tips
- Entertainment vibes
Esports content brings:
- Pro match highlights
- Team strategies and quick analysis
- Player interviews and reactions
- Tournament news
It’s a big difference because esports content pulls in fans who care about the competitive side. Gaming content? That’s for anyone who just likes games.
Some creators mix both styles. They’ll blend casual gaming with pro-level insights, and honestly, it works for reaching more people.
Key Growth Milestones
Since 2023, TikTok’s esports scene exploded. It’s now going head-to-head with Twitch and YouTube for esports eyeballs.
Big partnerships helped push things forward. TikTok started sponsoring FIFA 21 esports teams and teaming up with tournament organizers for exclusive content.
What’s changed:
- Mobile gaming rules the platform
- Interactive features keep fans hooked
- Global tournament tie-ins
- Special creator programs just for esports
TikTok’s mobile-first vibe totally changed how we watch esports. Now, fans want quick highlights, not full matches.
Pro gamers jumped on TikTok to get discovered. Loads of them say they find new games and tournaments through the app’s recommendation feed.
Trending Esports Games on TikTok
Mobile Legends: Bang Bang leads TikTok esports with over 1.3 million peak viewers. PUBG and League of Legends fight for attention, but mobile gaming still dominates, even as desktop titles start to catch up.
Mobile Legends: Bang Bang (MLBB)
Mobile Legends absolutely owns TikTok Live, making up 65% of all esports watch time. The M6 World Championship hit a wild 1,351,091 peak concurrent viewers—no other esports game on TikTok has come close.
MLBB’s huge Southeast Asian fanbase powers this. Nearly half of TikTok’s esports viewers come from Indonesia, where Mobile Legends is basically a phenomenon.
The game fits TikTok’s mobile-first style perfectly. Fans can flip between watching and playing without switching devices. That seamlessness keeps people around.
Quick tip: Check out major MLBB tournaments like MPL to see why this game rules TikTok’s esports world.
PUBG MOBILE and PUBG: Battlegrounds
Both PUBG games do well on TikTok, but they pull in different crowds. PUBG Mobile reached 162,769 viewers at its peak, making it the fifth most-watched game. PUBG: Battlegrounds hit 41,650, landing in sixth place.
PUBG Mobile thrives in the same Southeast Asian regions that love MLBB. Battle royale matches create those wild, shareable moments TikTok loves.
The desktop version draws a more Western crowd. We’re seeing more viewers in Turkey, Spain, and Brazil for PUBG: Battlegrounds events.
Heads up: Don’t expect desktop PUBG to match mobile—mobile pulls in about four times the viewers on TikTok.
League of Legends and other Desktop Titles
League of Legends leads the desktop pack on TikTok with 182,386 peak concurrent viewers—just under 5% of the platform’s total watch time. It’s the only desktop game in the top five.
Other desktop titles struggle to keep up. Valorant peaked at 35,379 viewers, and Fortnite managed 30,731. That’s nowhere near mobile numbers.
Why the gap? TikTok’s crowd is younger and mostly on mobile. Desktop games need more gear and setup, while mobile games are just tap-and-go.
Still, desktop gaming is growing in Western markets. English streams are just 4% of TikTok esports right now, but that’s slowly rising as more Western creators join in.
Watch this space: League of Legends could lead the way for more desktop gaming as TikTok’s Western audience grows.
Major Esports Events and Tournaments
TikTok now streams huge events like the Esports World Cup. Regional leagues, especially MPL Philippines, pull in massive viewership. Mobile games still run the show, with tournaments drawing over 1.3 million concurrent viewers.
Esports World Cup Coverage
TikTok landed a big win by becoming the official streaming partner for the first Esports World Cup in Riyadh, 2024. That move really pushed TikTok deeper into premium esports coverage.
The Esports World Cup featured games on both mobile and PC. Mobile Legends: Bang Bang (MLBB) tournaments brought in the most viewers on TikTok Live.
TikTok rolled out special esports sections just for World Cup coverage. They added smarter recommendations, so fans could find tournament content fast.
Cool features during the event:
- Live desktop streaming with TikTok Live Studio
- Interactive tools for fans
- Real-time polls and virtual gifts
- Streams in multiple languages
This partnership really put TikTok in the same league as Twitch and YouTube for esports streaming.
MPL PH and Regional Leagues
Mobile Legends Professional League Philippines stands out as one of TikTok’s top regional hits. MLBB tournaments keep smashing viewership records, with the M6 World Championship pulling in 1.35 million peak viewers.
Regional leagues in Southeast Asia now drive over 90% of TikTok’s esports watch time. Indonesia sits at the top, with the Philippines and other ASEAN countries right behind.
Big regional events:
- Mobile Legends Professional League (across several regions)
- PUBG Mobile championships
- Arena of Valor tournaments
- Free Fire competitions
Mobile esports content just works on TikTok’s mobile-first platform. Fans watch tournaments and play games on the same device.
Interactive features shine during these leagues. Fans send virtual gifts to support their favorite teams and players in real time.
Highlights from Top Tournaments
Mobile Legends: Bang Bang takes the crown for TikTok tournament highlights, making up 65% of esports watch time. The M6 World Championship still holds the viewership record.
Top tournament clips usually show off the wildest plays. These snappy clips beat full match replays every time on TikTok.
What works best:
- Clutch plays and game-winners
- Player celebrations and reactions
- Behind-the-scenes with teams
- Quick post-match interviews
PUBG Mobile tournaments also pull big numbers, especially for international events. The game’s format naturally creates those TikTok-worthy moments.
League of Legends and other desktop esports make up a smaller chunk of highlights, but their share is growing as TikTok attracts more Western fans.
Tournament organizers now make TikTok-specific content alongside their main streams. They focus on player spotlights, team intros, and fast recaps tailored for TikTok.
Popular Esports Teams on TikTok
TikTok has quickly become the go-to spot for esports content, with more than 71 million posts and teams racking up millions of followers. LOUD leads the pack at 8.6 million followers, FaZe Clan sits at 6.4 million, and regional giants like EVOS crush it in mobile gaming.
T1, EVOS, RRQ, and ONIC
T1 stands out as one of the most recognized names on TikTok esports. They mix behind-the-scenes footage with flashy gameplay clips.
Their League of Legends wins create viral moments that even non-gamers notice.
EVOS Esports ranks third worldwide, with 4 million followers. This Indonesian team excels at mobile gaming, especially Mobile Legends: Bang Bang (MLBB).
EVOS keeps it fresh with quick tutorials and a peek into pro player life. They post daily, balancing tournament highlights with player personalities.
RRQ (Rex Regum Qeon) runs the show in Southeast Asia, especially for MLBB. They post in several languages to reach more fans.
ONIC Esports targets younger fans with mobile gaming content. Their videos often feature fast tips and fun team moments.
Global Team Spotlights
LOUD rules TikTok with 8.6 million followers, thanks to their Brazilian gaming content. They cover Fortnite, Free Fire, and League of Legends.
Their secret? Mixing Portuguese and English and spotlighting individual players.
FaZe Clan has 6.4 million followers and goes for that influencer vibe. They blend gaming clips with lifestyle content that even non-esports fans enjoy.
FaZe loves viral challenges and collabs with big TikTok creators. Their style is clearly aimed at Gen Z.
100 Thieves exploded in 2021 with creative videos. They focus on team bonding and tournament prep.
Community Engagement & Recruitment
Esports teams use TikTok to scout talent and build their fanbase. 93% of gamers say they learn useful tips from following their favorite teams.
Teams upload practice sessions and coaching clips to attract up-and-coming players. Comments often help them spot new talent.
Lots of teams run hashtag challenges to get noticed. ESL hit 2.3 million views in four days with branded hashtags like #progamer.
Mobile gaming teams are especially good at recruitment. They show off the skills you need for pro MLBB and Free Fire play.
Teams also announce tryouts and academy news on TikTok. Short videos make the whole recruitment process easier for younger players to follow.
Influential Stars and Creators
TikTok’s esports scene thrives because of a mix of pro players, well-known gaming influencers, and new faces who really get TikTok’s style. Some are world-class competitors sharing behind-the-scenes moments, while others are gaming personalities who built big followings with clever, snackable videos.
Professional Esports Athletes
A lot of top esports athletes jump onto TikTok to connect with fans outside of Twitch and other streaming sites. Ninja really leads the charge here, with 11.1 million TikTok followers. He shares quick gaming tips and little behind-the-scenes glimpses from his pro life.
KSI (@ksi) has built up a massive 12.2 million followers. He’s got this way of blending gaming and entertainment that just works. One day it’s boxing highlights, the next it’s gaming moments.
Pokimane (@poki) brings her 7.1 million followers a mix of gaming and lifestyle content. She’s a good example of how pro streamers can reshape their content for TikTok’s fast-paced style.
These athletes show that competitive gaming success carries over to short-form video. They post tournament prep, react to big plays, and drop quick gaming tutorials. Their credibility as pros adds weight to their content.
Quick win: Go follow a few pro players from your favorite esports games. See how they break down advanced strategies in just 60 seconds.
Top TikTok Gaming Influencers
Some creators have built their whole brand around TikTok gaming. SSSniperwolf (@sssniperwolf) tops the list with 19.4 million followers, mostly for her gaming reactions and commentary.
JoshDub (@joshdub) and Mully (@mully) have 11.1 million and 10.7 million followers. Their comedy gaming videos fit TikTok’s vibe perfectly.
Markiplier brings his YouTube gaming chops to TikTok, where 7.1 million people follow his horror game reactions and commentary. Short-form really suits his style.
Gaming teams like FaZe Clan have several members making content. FaZe Blaze (@blaze) stands out with 3 million followers.
These influencers get what works on TikTok. They jump straight into content that’s visually catchy and doesn’t need a long intro.
Rising Talent and Future Stars
Newer creators keep finding creative ways to break through on gaming TikTok. Cozy.games (@cozy.games) has grown to 685,000 followers by focusing on cozy gaming, which proves there’s room for all kinds of gaming styles.
Lindseyszn (@lindseyszn) makes tech and gaming content for her 751,000 followers. She’s part of the growing crossover between gaming and tech.
Cahlaflour (@cahlaflour) mixes streaming and TikTok, showing how creators can build on multiple platforms. She streams on Twitch and still finds time for TikTok.
Many rising stars pick a specific game or niche. You’ll find creators dedicated to mobile gaming, retro games, or the gaming lifestyle.
Warning: Tons of new creators try to copy the big names move-for-move. The ones who really take off always seem to find their own unique angle.
Next step: Look for creators in your favorite gaming genres. Watch how they turn long gaming sessions into snappy TikTok clips.
Live Streaming Innovations on TikTok
TikTok rolled out desktop streaming tools and interactive features that go head-to-head with Twitch and other platforms. These updates focus on mobile-friendly streaming and real-time viewer interaction.
TikTok Live Studio Features
TikTok Live Studio acts as their answer to OBS Studio. This desktop app gives streamers pro-level broadcasting tools but skips the usual complexity.
The studio lets streamers manage scenes and sources easily. You can add extra cameras, screen captures, and overlays with a pretty simple interface.
Key features include:
- One-click stream setup
- Built-in chat moderation tools
- Optimised mobile game capture
- Automated highlight creation
Unlike Twitch, where setup can be a headache, TikTok Live Studio makes it easy. New streamers can get live just minutes after installing.
They also include live event scheduling tools. These help streamers promote upcoming shows and keep viewers coming back.
Interactive Broadcast Elements
TikTok’s interactive features turn viewers into active participants. These tools make engagement levels that traditional gaming sites struggle to match.
Virtual gifts let viewers send instant reactions that pop up on screen. Streamers earn money from these, and viewers feel more connected.
Live polls give audiences power to influence what happens next. Viewers can vote on which game to play or even suggest strategies in real time.
Challenge integration brings TikTok’s viral spirit into live streams. Streamers can set up mini-games where viewers compete for shoutouts or prizes.
The real-time comment system puts viewer messages front and center during broadcasts. This feels a lot more personal than Twitch’s fast-flying chat.
These features are especially good for mobile esports, where quick reactions fit the pace of mobile tournaments.
Building and Growing an Esports Audience
If you want to grow an esports audience on TikTok, you’ll need steady content strategies, a feel for the algorithm, and real community engagement. It’s a mix of gaming highlights, educational bits, and regular back-and-forth with your viewers.
Effective Content Strategies
Top esports creators use a blend of five key content types. Each one builds your audience in its own way.
How-to videos do great because they’re genuinely helpful. Make short tutorials showing off game mechanics, settings, or strategy tips. People love to save and share these.
Highlight clips show off your best moments. Keep them under 30 seconds and focus on impressive plays or funny fails. Toss in captions to explain what’s happening.
Meme content helps you tap into gaming culture. Use trending audio and popular jokes or reactions. Staying current with TikTok trends and gaming memes is the trick.
Behind-the-scenes content shows your human side. Share practice sessions, team chats, or your gaming setup. People like seeing the real person behind the screen.
Reaction videos pull in big engagement. React to new trailers, tournament moments, or other creators’ stuff. Your honest takes help viewers relate.
Utilising TikTok’s Algorithms
TikTok’s algorithm loves content that keeps people watching. Post when your audience is most active.
Watch time is everything. Grab attention in the first three seconds—maybe with a quick action or a catchy question. Keep your video moving with quick edits and lively visuals.
Engagement boosts your reach. Ask questions to spark comments or start debates about gaming. Reply to comments fast to keep things rolling.
Hashtags matter. Mix a few big gaming tags with niche ones. Use 3-5 hashtags like #esports, #gaming, and ones for specific games like #valorant or #fifa.
Trending audio can really expand your reach. Adapt popular sounds to your gaming clips. Check TikTok’s Discover page for what’s hot.
Post at least 3-5 times a week. The algorithm rewards creators who stick to a schedule and interact with their followers.
Audience Engagement Techniques
If you want loyal fans, you’ll need real connections. These followers will share your videos and show up to your streams.
Go live often so you can chat with viewers in real time. TikTok Live is great for gameplay, Q&As, or reacting to tournaments together.
Start community challenges for your favorite games. Ask followers to recreate your best plays or share highlights using a hashtag.
Reply to comments for real. Don’t just hit like—give thoughtful responses. It encourages more interaction and shows you care.
Team up with other creators to reach new audiences. Collaborate with people who play similar games or have different strengths.
Share your followers’ content when you can. It makes people feel appreciated and encourages others to get involved.
Use TikTok’s duet and stitch features to jump into trending gaming content while adding your own take.
Monetisation Opportunities for Creators
TikTok esports creators can make money through virtual gifts during live streams and brand partnerships with gaming brands. These income streams work best for creators who build active communities around certain esports titles.
Virtual Gifts and Rewards
TikTok LIVE lets you earn directly from virtual gifts. Once you hit 1,000 followers, you unlock live streaming. Fans can buy coins and send gifts that turn into real cash.
Gaming creators often see the most gifts during tournament watch parties or live gameplay. Some streamers report earning £50-200 a month just from gifts. The trick is to stream regularly and keep things interactive.
TikTok’s Creator Rewards Programme pays for video performance, but you’ll need 10,000 followers and videos over one minute. Esports highlights and tutorials work well here. Most gaming creators earn £10-100 a month, depending on views.
Quick win: Try streaming weekly esports tournament reactions to build your live audience before you focus on original gameplay.
Brand Sponsorships and Collaborations
Gaming brand deals are where the big money is for esports creators. Companies like Razer, SteelSeries, and energy drink brands sponsor TikTok gaming content. Typical rates are £100-1,000 per sponsored post.
Esports organisations also team up with creators for tournament promos and team content. These deals might include free merch, event tickets, or monthly retainers of £200-500.
Game publishers pay creators to show off new releases or big updates. A single sponsored video for a top esports title can bring in £300-800, depending on your following and engagement.
TikTok Creator Marketplace connects you right to brands looking for gaming influencers. You’ll usually need 10,000+ followers to get in.
Warning: Always be clear when posting sponsored content. It keeps your audience’s trust and stays within advertising rules.
Analysing Regional Trends and Audiences
Esports on TikTok is huge in Southeast Asia, where mobile games like MLBB pull in enormous audiences. Western markets are catching up fast as more streamers discover TikTok’s unique engagement tools.
Southeast Asia’s Esports Boom
Southeast Asia drives over 90% of all esports watch time on TikTok. Indonesia leads with 1.2 million peak concurrent viewers, then the Philippines and Malaysia.
Mobile Legends: Bang Bang (MLBB) absolutely dominates. The game makes up 65% of all esports viewing on TikTok. PUBG Mobile and Arena of Valor are also big.
Language | Peak Viewers |
---|---|
Indonesian | 1,214,319 |
Tagalog | 395,805 |
Bahasa Malaysia | 370,919 |
Vietnamese | 227,609 |
The mobile gaming culture here just fits TikTok. Quick matches and highlight moments make perfect short videos. Tournament organisers caught onto this trend early.
MPL PH Season 6 pulled in thousands of viewers back in October 2020, just months after TikTok Live launched.
Western Expansion and Influences
Western markets have a ton of potential for TikTok esports. English-language streams only make up 4% of watch time right now, but that’s changing.
Tyler “Ninja” Blevins and Dylan “CaseOh” Baker moved to TikTok to find new audiences. Hundreds of other established creators are following, often streaming to multiple platforms at once.
Desktop games do better in the West than mobile ones. League of Legends leads Western viewership with nearly 5% of total watch time. PUBG: Battlegrounds also draws a strong Western crowd.
Turkey, Spain, and Brazil show the biggest growth outside Asia, each with tens of thousands of regular viewers. The Middle East is also rising as a key spot for Arabic-language esports content.
Tournament organisers have noticed these shifts. Big events now include TikTok in their broadcast plans to reach younger fans.
Esports Content Formats Unique to TikTok
TikTok’s short-form, vertical videos have totally changed how people share esports content, especially for mobile viewers. Instead of the longer streams you get on Twitch or YouTube, TikTok creators aim for instant impact and super quick consumption.
Highlight Clips and Montages
TikTok has really shaken up how people package esports highlights. Rather than those old-school 5–10 minute highlight reels, creators now squeeze the best moments into 15–60 second bursts.
People love these highlight formats:
- Clutch moments – One huge play, usually with dramatic music.
- Reaction compilations – Pro player reactions to wild plays.
- Before/after transformations – Showing how someone’s skill improves.
- Multi-angle replays – The same play, but from a bunch of different views.
Mobile esports totally rule here. Clips from Mobile Legends: Bang Bang regularly pull in over a million views, probably because the action just fits vertical screens so well.
TikTok really pushes for that immediate visual pop. Most creators add text overlays, zoom effects, and whatever trending audio is hot that week. They want those clips to jump out in the feed.
Lots of creators record their gameplay vertically now, just for TikTok. This works especially well for mobile games, since the gameplay is already vertical anyway.
Tutorials, Tips, and Analysis
TikTok has made esports education super digestible—perfect for picking up quick tips between matches.
Some tutorial formats that work:
- Quick tips – One simple trick, under 30 seconds.
- Mistake corrections – Showing what went wrong and how to fix it.
- Build guides – Fast tutorials for gear or character setups.
- Map callouts – Quick guides to important spots on maps.
Gaming expert James Connolly points out that TikTok tutorials stick to one skill per video. Honestly, that’s smart—players can target exactly what they want to improve.
TikTok’s duet and stitch features give creators cool ways to collaborate. You’ll see pros responding to fans’ clips with advice or praise, which makes for great learning moments.
Analysis content often looks like:
- Tournament predictions
- Team breakdowns
- Meta shift explainers
- Player comparisons
The vertical format just works for mobile gaming tutorials. You can record your phone screen and post it straight to TikTok, which makes things easy for everyone.
Challenges and Opportunities for the Future
TikTok’s growth in esports runs into some real hurdles—regulatory messes and audiences that change their minds fast. Still, new tech and interactive content are opening up wild new ways for fans to get involved.
Evolving Viewer Preferences
Younger fans want to interact, not just watch. TikTok’s mobile-first design fits perfectly, since people want to vote, send gifts, or even change what’s happening in real time.
Mobile esports is taking over. Games like Mobile Legends: Bang Bang now grab 65% of TikTok’s esports watch time. Desktop games? They’re still trying to catch up.
People lean toward shorter, snackable content. Those three-hour tournament marathons just don’t fit TikTok’s fast pace.
Viewer trends right now:
- People want to participate, not sit back.
- Mobile games get way more attention than PC titles.
- Quick highlights beat full match replays.
- The community creates a lot of what you see.
Regional differences are huge, too. Southeast Asia drives about 90% of TikTok’s esports views, and Indonesia alone can hit 1.2 million peak viewers on streams.
Emerging Technologies in Esports Content
Better streaming tools are making it easier for creators. TikTok Live Studio now rivals OBS Studio, so more people can make pro-level streams.
Real-time audience features might be the biggest game changer. Some streams let viewers control gameplay decisions, which just pulls people in like nothing else.
Gamification is everywhere. Mini-games, polls, and challenges turn viewers into players, not just spectators.
Artificial intelligence will probably make content recommendations even sharper. TikTok’s algorithm already pushes gaming videos to folks who aren’t even hardcore fans.
Virtual and augmented reality might totally change how we watch tournaments. If TikTok jumps on immersive viewing early, it could leave other platforms scrambling.
But there’s a catch—strict content controls for younger users can be a headache. Age checks block access to some games, like Counter-Strike, so TikTok could lose ground to platforms with fewer restrictions.
Frequently Asked Questions
TikTok’s gaming community has its own tricks for finding content, building audiences, and making viral clips. Knowing how to use hashtags, time your posts, and work the platform’s features can really boost your reach in competitive gaming.
How can I find the latest competitive gaming clips on TikTok?
Head to TikTok’s esports section under the LIVE tab for current tournaments and highlights. This helps separate the serious stuff from casual gaming.
Search for hashtags like #MLBB, #LeagueOfLegends, or #Valorant. You’ll usually find the latest pro clips and tournament moments there.
Follow official tournament accounts and pro teams—they post highlights and behind-the-scenes content pretty fast after events.
Check your “For You” page during big tournament weekends. TikTok’s algorithm loves to push trending esports content when there’s a major event going on.
What are the best ways to grow an audience for my esports streams using TikTok?
Chop up your longer streams into short highlight clips and post those as regular TikToks. These bite-sized videos can send people straight to your live streams.
Try TikTok Live’s interactive features, like polls or challenges. Letting viewers influence your gameplay makes things way more interesting.
Post during peak gaming hours—usually evenings and weekends. TikTok checks creator pages every couple weeks, so regular, quality posts help you stay visible.
Team up with other creators using duets, reactions, or collabs. You’ll tap into their audience and build up your own community.
Which hashtags should I use to increase visibility for my gaming content on TikTok?
Mix general gaming tags like #gaming, #esports, and #livestream with specific game names. For mobile games, add #mobilegaming and titles like #PUBGMobile or #FreeFire.
Throw in some trending hashtags that fit your vibe, even if they’re not gaming-related. This can help you reach new fans outside the usual crowd.
If you’re covering regional tournaments or local events, use location tags like #UKesports or #SEAGaming to target the right viewers.
Add skill-level hashtags—#progamer, #noob, or #tutorial—so people know what kind of content you’re sharing.
Can you suggest some popular TikTok creators who focus on competitive gaming?
Honestly, it’s tough to recommend specific names since partnerships change all the time. Instead, check out verified accounts from pro players in games like League of Legends, Valorant, and top mobile titles.
Look at tournament organisers’ TikTok pages—they often feature creators during events.
Explore your favorite game’s community and find creators who post regularly and get good engagement, not just big follower counts.
Follow gaming organisations and teams. They usually share their players’ TikTok stuff and team up with popular creators.
What type of esports content tends to go viral on TikTok?
Short, dramatic moments from matches blow up the most. Think clutch plays, upsets, or wild reactions from players and fans.
Quick tutorials that teach one tip or trick get tons of engagement. Keep them under 60 seconds and stick to a single skill.
Behind-the-scenes footage from tournaments or team houses draws people in. Fans like seeing the human side of esports.
Mobile esports, especially games like Mobile Legends: Bang Bang, totally own TikTok’s gaming space. The audiences for these titles are massive.
Reaction videos to big esports moments or news also spread fast. If you can time your post with a major result or roster change, even better.
Are there any upcoming esports events being promoted on TikTok?
TikTok works with big gaming events like Gamescom and the Esports World Cup. You’ll want to keep an eye on their official accounts for any fresh announcements about new partnerships.
If you’re after the latest info, go straight to the tournament organizers themselves. They usually roll out TikTok coverage plans a few weeks before the big day.
Sometimes, you’ll spot special TikTok hubs popping up for massive tournaments. These show up right in the app, loaded with exclusive content and live broadcasts.
Gaming news accounts on TikTok are also worth following. They tend to spill the details on which tournaments will feature official TikTok streaming or other cool partnerships.
Don’t forget to check TikTok’s gaming section every so often. New tournament partnerships seem to drop all year, and the biggest events always get a ton of promo through TikTok’s own channels.