Home Advantage Online: Maximise Cash Rewards & Simplify Homeownership

Updated On: August 23, 2025 by     Aaron Connolly  

What Is Home Advantage Online?

HomeAdvantage is an online real estate platform that helps you buy, sell, and search for homes—and you can earn cash rewards along the way.

The service connects you with certified agents and gives you access to property listings, valuations, and mortgage support through a co-branded portal.

Overview of the HomeAdvantage Platform

HomeAdvantage works as a comprehensive real estate service, teaming up with credit unions, banks, and employers to offer members exclusive home-buying perks.

The platform basically acts as a bridge between homebuyers and the real estate market.

When you log in to HomeAdvantage, you get a co-branded search portal with MLS listings and property valuations.

It’s available in 49 states across the U.S.—not bad coverage, honestly.

Since launch, HomeAdvantage has generated over 329,000 home buyer and seller leads.

More than 37,000 transactions have happened through the network.

Key statistics:

• $70 million+ in total cash rewards distributed
• 85%+ lender retention rate
• Average pull-through rates of 80% or higher

Key Features and Benefits

The main draw of HomeAdvantage is the cash rewards programme.

Most users get about £1,500 in cash back at closing when they work with network agents.

Core features include:

• Certified agent network – Pre-screened real estate professionals from top local brokerages
• Property search tools – Access to MLS listings and market valuations
• Buyer support services – Instant offers and bridge loan solutions
• Marketing assistance – Monthly local market reports sent straight to your email
• LOS integrations – Works with mortgage systems like Encompass and Mortgage Cadence

They also keep you engaged with co-branded email campaigns until you’re ready to make a move.

Employee productivity tools let you track leads and monitor progress in a dedicated dashboard.

You get built-in reporting that shows lead quality, conversion sources, and customer satisfaction scores.

Availability and Eligibility

HomeAdvantage availability depends on whether your employer, credit union, or bank partners with them.

The service is a voluntary employee benefit offered to over 11 million workers.

Eligible users usually include:

• Credit union members
• Bank customers
• Company employees
• Family members and referrals

Popular partners include LGE Community Credit Union, Service Federal Credit Union, USPS FCU, and Chevron Federal Credit Union.

Each partner might offer slightly different terms or cash reward amounts.

Getting started is pretty simple:

1. Check if your employer or financial institution offers HomeAdvantage
2. Register through your organisation’s portal
3. Complete the member verification process

You don’t pay anything directly for the service.

Your cash rewards come from referral fees paid by participating agents and lenders.

How Home Advantage Online Works

Home Advantage online connects you with certified real estate agents through a straightforward digital platform.

You register for free, search for properties, and work with network agents to earn cash rewards that usually average £1,500 per transaction.

Step-by-Step Guide for Buyers

Getting started as a buyer takes just a few clicks.

We register on the Home Advantage platform and get access to all the buyer benefits—no cost.

The search tool helps us filter properties by bedrooms, bathrooms, square footage, and postcode.

We can save favourite searches and get email alerts when new properties match what we want.

Key buyer benefits include:

• 33% rebate of the buyer’s agent commission
• Professional representation by certified agents
• Personal client advocate support
• Access to comparable sales data

Once we find a property, the platform assigns us a network agent from their certified pool.

These agents provide full professional representation throughout the buying process.

The rebate goes toward closing costs or comes as a cash payment after completion.

To qualify for rewards, we have to complete the transaction with our assigned HomeAdvantage real estate agent.

Step-by-Step Guide for Sellers

Sellers start by registering on the platform and using the online client portal.

This makes the usually complex paperwork for property sales a lot easier.

We get a 33% reduction in the listing agent’s commission compared to standard rates.

Professional photography comes included with listings, which isn’t common for most traditional listings.

Seller advantages:

• Reduced commission rates
• Professional property photography
• Certified agent representation
• Client advocate support throughout

Our assigned network agent takes care of marketing, showings, and negotiations.

The commission reduction appears in the listing agreement, not as a separate rebate.

The platform supports both local sales and relocations to other areas.

We can coordinate selling our current home while buying in a different region.

Connecting with a Network Agent

HomeAdvantage partners with certified real estate agents nationwide who meet specific programme standards.

We don’t pick our own agent—the platform assigns one based on our location and needs.

These network agents complete special certification to join the programme.

They provide the same professional services as traditional agents but offer reduced commission rates through the HomeAdvantage system.

Our assigned agent becomes our main contact throughout the transaction.

We also get a personal client advocate for extra support and guidance.

Agent qualifications include:

• Programme certification
• Professional licensing
• Ongoing training requirements
• Performance standards maintenance

All network agents keep their standard professional licensing along with HomeAdvantage certification.

With both an agent and a client advocate, we get support at every step.

Understanding HomeAdvantage Cash Rewards

HomeAdvantage cash rewards average £1,520 per transaction.

You can use them to reduce closing costs or take a cheque at settlement.

You need to work with an assigned network agent to qualify.

How Cash Rewards Are Calculated

HomeAdvantage calculates cash rewards based on the property’s sale price.

For homes valued at £800,000, members usually get about £4,000 in cash rewards.

The programme gives rewards for both buying and selling.

If you use HomeAdvantage for both, you can double your rewards.

Standard reward structure:

• Average reward: £1,520 per transaction
• Higher-value properties: Up to £4,000+ rewards
• Combined buy/sell: Double rewards possible

Credit union members who registered through HomeAdvantage in 2019 earned over £97,000 combined.

That worked out to about £970 per participating member.

The exact reward depends on your credit union’s specific terms.

Some credit unions offer better rates for first-time buyers or members using their mortgage services.

Terms and Conditions for Cash Rewards

You need to register through HomeAdvantage before you start your property search.

You have to work with a pre-assigned network agent to qualify for cash rewards.

You don’t have to use your credit union for mortgage financing to get rewards.

You can use any lender and still receive HomeAdvantage cash rewards.

Key requirements include:

• Active credit union membership
• Registration before property search
• Use of assigned network agent
• Complete property transaction

You get assigned an agent during registration.

Choosing your own agent means you won’t qualify for rewards.

Some credit unions have extra state-specific rules that can affect eligibility.

Check with your credit union about any local restrictions before you start your search.

Payment Methods for Rewards

You can apply cash rewards directly to your closing costs.

This lowers your out-of-pocket expenses at settlement.

Or you can take your rewards as a cheque at closing.

That way you get immediate access to funds for furniture, repairs, or paying down debt after you buy.

Payment options:

• Closing cost reduction: Applied directly to settlement fees
• Cheque at closing: Cash in hand at completion
• State-dependent options: Varies by location

Your credit union’s policy decides which payment methods you get.

Some areas have specific guidelines about how rewards can be distributed.

Most members pick closing cost reduction to cut upfront expenses.

First-time buyers especially like this option since it reduces the cash needed at completion.

Benefits for Home Buyers

HomeAdvantage online gives buyers three big benefits: cash back at closing, matched agents, and access to tons of property listings.

You’ll save money, get expert help, and have more options to choose from.

Cash-Back Savings at Closing

The big draw is the cash rewards you get when you close.

HomeAdvantage gives an average of £1,400 in cash back per transaction.

Rewards depend on your home’s purchase price.

They’ve distributed over £50 million in rewards to buyers so far.

For a £750,000 home, you might get around £3,750 in cash rewards at closing.

To get the rewards, you need to work with an assigned network agent.

The cash back comes from HomeAdvantage, not your lender or home price.

This helps first-time buyers manage closing costs.

The money arrives at completion, which is great for covering moving expenses or quick home updates.

Personalised Agent Matching

HomeAdvantage matches you with certified real estate agents from their nationwide network.

These agents go through special training to keep service quality high.

They don’t just assign agents at random.

They match you based on your location, budget, and what kind of property you want.

Every network agent knows the cash rewards programme and can tell you how much you’ll get.

They’re trained to keep things moving smoothly toward closing.

You don’t pay extra fees for this matching service.

You still get professional representation, just like a traditional buyer.

Access to MLS Listings

The platform gives you full access to Multiple Listing Service (MLS) databases through their co-branded search portal.

You see the same properties agents see.

You can search, check details, and get instant property valuations.

The system updates regularly with new listings and price changes.

You also get tools like mortgage calculators and local market reports.

These help you make better decisions about pricing and neighbourhoods.

Unlike some sites that show limited info, HomeAdvantage gives you all the details, photos, and market data in one spot.

Benefits for Home Sellers

Home sellers get access to reduced commission fees and professional support services.

Cash rewards programmes offer direct savings at closing, and expert agents handle marketing and negotiations.

Reduced Commission Fees

Traditional estate agents usually charge 5-6% commission on home sales.

HomeAdvantage offers lower rates through their network agents.

Standard vs HomeAdvantage Fees:

Home Price	Traditional Fee (6%)	HomeAdvantage Fee	Potential Savings
£300,000	£18,000	£12,000-15,000	£3,000-6,000
£500,000	£30,000	£20,000-25,000	£5,000-10,000
£750,000	£45,000	£30,000-37,500	£7,500-15,000

You work directly with pre-screened agents who agree to reduced commission structures.

The savings apply immediately at closing and don’t affect your service quality.

A lot of sellers combine reduced fees with cash rewards programmes for double savings on the same transaction.

Professional Listing Services

HomeAdvantage agents offer full MLS listing services and hands-on marketing support. They make sure your property gets seen on all the top property sites and in local networks.

Included services:

• Professional photography and virtual tours
• MLS database listing with wide distribution
• Social media marketing campaigns
• Open house coordination and scheduling

The platform matches you with top-performing local agents. These experts set pricing strategies, coordinate showings, and negotiate with buyers.

You’ll get regular updates about the market and new pricing suggestions based on what’s happening locally. That way, you can make smart choices about when to sell and for how much.

Support with Relocation and Downsizing

Specialised relocation services help you move between cities or even across regions. Your real estate agent works directly with movers and local service providers.

Relocation benefits include:

• Coordination between buying and selling timelines
• Temporary housing assistance during transitions
• Local area information for new locations
• Connection with mortgage brokers in destination areas

Agents who help with downsizing know the needs of older homeowners. They’re familiar with retirement communities and accessibility features.

You get tips on decluttering and staging smaller homes. The service also connects you with estate sale companies or donation centres for anything you don’t want to keep.

Cash rewards programmes often boost the percentage for relocation sales. That can help cover moving costs or pay for temporary housing while you’re in transition.

The HomeAdvantage Network of Agents

The HomeAdvantage network brings together trained real estate agents from top brokerages in 49 states. These professionals help buyers and sellers while making sure their partner lender’s brand stays front and center during every deal.

Agent Certification and Expertise

Network agents complete special training to work with HomeAdvantage clients. They learn how to highlight your lender’s brand at every step of the process.

These agents already have experience with local brokerages before joining the network.

The training covers three main things:

• Brand awareness techniques
• Customer service standards
• Lead management processes

Each agent must finish certification requirements. HomeAdvantage sets the bar for quality.

The network covers 49 states. So, you’ll have access to qualified agents nearly anywhere you want to buy or sell.

How Agents Are Selected

HomeAdvantage picks real estate agents from top-performing brokerages. They look for agents with proven track records in their local areas.

The selection process has a few steps:

• Review of sales history
• Assessment of local market knowledge
• Evaluation of customer service skills
• Background checks and licence verification

Only agents from established brokerages get in. This way, customers always work with real professionals.

The company values quality over quantity. They want agents who represent their partners well.

Each agent agrees to follow HomeAdvantage protocols. This includes how they talk to clients and handle referrals.

Supporting Your Home Journey

Agents in the HomeAdvantage network offer personal advice throughout your transaction. They use their local know-how to guide you through buying or selling.

Your agent negotiates for you and works to get you the best deal while looking out for your interests.

They coordinate with your lender to keep communication smooth. This helps avoid delays or mix-ups.

Your agent also walks you through the cash rewards programme, showing you how to save the most at closing.

Key support services include:

• Property searches and valuations
• Market analysis and pricing guidance
• Contract negotiation and management
• Closing coordination with lenders

Each agent gets ongoing support from HomeAdvantage’s concierge team. This keeps service quality steady from start to finish.

Integration with Mortgage and Lending Services

HomeAdvantage connects directly with big mortgage systems and lending partners to make your home buying journey easier. The platform partners with over 125 credit unions and mortgage companies to offer tools that save you both money and time.

Mortgage Tools on the Platform

HomeAdvantage works with popular loan origination systems like Encompass and Mortgage Cadence. Your loan officer doesn’t have to re-enter your information in different systems.

The platform automatically shares your info between real estate search tools and mortgage applications. This cuts down on mistakes and speeds up approvals.

Key mortgage features include:

• Pre-approval calculator tools
• Rate comparison from approved lenders
• Document upload and tracking
• Real-time loan status updates
• Closing cost estimates for each property

The integration eliminates duplicate data entry. Once you find a place on HomeAdvantage, your mortgage application can begin right away with pre-filled details.

Working with Approved Lending Partners

HomeAdvantage works with over 125 credit unions and mortgage service organisations nationwide. These partnerships let you access competitive rates and special member perks.

The platform teams up with three of the top five mortgage servicers in the U.S. This network means you can find financing options that fit your needs and location.

Benefits of using approved partners:

• Member-only rates and programmes
• Streamlined application processes
• Dedicated support for HomeAdvantage users
• Cash rewards at closing

Your credit union or lender decides which benefits you’ll get. The platform shows you exactly what savings and programmes are available through your lender.

HomeAdvantage and Your Mortgage Journey

The platform guides you through every step of the mortgage process, from searching for homes to closing day. You can track your loan progress alongside your home search.

HomeAdvantage reports an 80% pull-through rate for purchase mortgage loans. Most borrowers who start the process finish their home purchase.

The system keeps you on track with reminders about inspections, appraisals, and closing preparations.

Your mortgage journey includes:

• Property search with affordability filters
• Instant mortgage pre-qualification
• Application submission to approved lenders
• Progress tracking through closing
• Cash rewards processing after purchase

The platform connects all these steps in one place. This helps you keep your homeownership goal on track from start to finish.

Online Tools and Platform Features

HomeAdvantage gives mortgage lenders and real estate pros digital tools that make lead generation and customer management easier. The platform combines referral tracking, branded search portals, and website integration tools.

Referral Management System

The HomeAdvantage network runs on a referral management system that links lenders with qualified leads. This system tracks customers from first contact to loan closing.

Lenders can see lead quality and conversion rates with built-in reports. The platform flags customers who are pre-qualified and ready to move forward. It also tracks which agent is working with each customer.

Key tracking features include:

• Lead source identification
• Conversion rate monitoring
• Agent performance metrics
• Pipeline visibility tools

The system works with loan origination systems like Mortgage Cadence and Encompass. This makes the application process smoother and improves pull-through rates.

HomeAdvantage clients often see pull-through rates of 80% or better. The referral system helps by using automated nurturing protocols and agent training.

Co-Branded Home Search Portals

HomeAdvantage offers co-branded search portals so customers can browse property listings and valuations. These portals keep the lender’s branding while giving full real estate search features.

The portals pull MLS listings from several sources into one spot. Customers can search for homes, check details, and get property valuations without leaving the lender’s site.

Portal features include:

• MLS integration: Complete property listings
• Property valuations: Automated home value estimates
• Mortgage calculators: Payment estimation tools
• Neighbourhood data: School ratings and local amenities

Each portal connects to the HomeAdvantage certified agent network in 49 states. When customers show interest in a property, the system connects them with a trained local agent.

The co-branded approach keeps the lender’s brand in front of customers during their home search. That visibility helps turn shoppers into mortgage applicants.

Custom Website Widgets

We can add HomeAdvantage tools straight to lender websites using custom widgets and embeddable features. These tools collect leads without sending people off-site.

Website widgets offer property search and mortgage calculators. Customers can start their home search right on your website. The widgets keep branding and user experience consistent.

Available widget types:

• Property search bars
• Mortgage payment calculators
• Cash rewards information displays
• Lead capture forms

The widgets link to HomeAdvantage’s backend for lead tracking and management. Customer info from widgets goes right into your pipeline management system.

Lenders can tweak widget designs to match their website. The platform offers tech support for setup and configuration.

Lead Generation and Nurturing Protocols

HomeAdvantage uses targeted systems to capture quality leads and keep buyers and sellers engaged throughout their property journey. Automated marketing tools and personalised outreach help build real relationships and drive conversions.

Generating Buyer and Seller Leads

We find leads through several channels to keep the pipeline steady. Our approach targets both buyers and sellers in local markets.

Primary Lead Sources:

• Search engine optimisation for property-related keywords
• Local property listing advertisements
• Referral programmes from existing clients
• Social media campaigns targeting homeowners
• Direct mail to specific neighbourhoods

We focus on leads from homeowners with immediate needs. Capturing details from people actively searching or thinking about selling is key.

Lead Qualification Process:

1. We gather basic requirements at first contact
2. Next, we verify budget for serious prospects
3. We check timelines for purchasing decisions
4. Property preferences and location needs get confirmed

We track where leads come from to see which channels work best. This info helps us spend marketing dollars wisely and focus on what converts.

Conversion Tracking:

• Cost per lead by channel
• Lead-to-appointment rates
• Appointment-to-client conversion
• Average deal value per source

Marketing Tools and Local Real Estate Reports

We share market insights to show our expertise and earn trust. Local market reports position us as knowledgeable property advisors.

Monthly Market Reports Include:

• Average property prices by area
• Days on market statistics
• Inventory levels and trends
• Interest rate impacts
• Seasonal market patterns

We send these reports out in email campaigns to our leads. Social media posts with report highlights help attract new prospects.

Automated Marketing Tools:

• Email sequences for new leads
• Property alert systems for buyers
• Market update newsletters
• Social media scheduling tools
• Landing page optimisation

We use customer relationship management systems to track every interaction. This makes sure we follow up and no one slips through the cracks.

Content Distribution Channels:

• Email marketing campaigns
• Social media platforms
• Website blog sections
• Local community groups
• Property portal partnerships

Engagement Strategies for Users

We keep in touch with leads using personal communication strategies. The idea is to keep prospects engaged until they’re ready to make a move.

Nurturing Communication Schedule:

• Week 1: Welcome sequence with local market overview
• Week 2: Property matching based on preferences
• Monthly: Market updates and new listings
• Quarterly: Comprehensive market analysis

AI-powered tools help us send timely, relevant messages. Automation keeps us from sending generic or off-target communications.

Personalisation Elements:

• Property recommendations that match search criteria
• Neighbourhood-specific market data
• Timing based on when they plan to buy
• Content format preferences (email, text, calls)

We monitor engagement metrics to spot prospects who are interested. Opens, clicks, and replies help us gauge who’s ready.

Follow-up Protocols:

• We respond right away to inquiry forms
• New leads get a follow-up call within 24 hours
• Weekly check-ins during active searches
• Monthly touchpoints for future prospects

We focus on building relationships, not just pushing for an immediate sale. This approach builds trust and positions us as helpful advisors for the whole property process.

Cost Savings and Homeownership Affordability

HomeAdvantage online platforms help buyers save thousands with cash rewards that average £1,500 per transaction. These programmes make homeownership more reachable by cutting closing costs and offering financial support—especially for first-time buyers.

Impact of Cash Rewards on Closing Costs

Cash rewards programmes cut down the money buyers need at closing. Most platforms base rewards on the home’s purchase price, so pricier properties mean bigger savings.

Typical Cash Reward Structure:

• Homes under £300,000: £1,000-£2,000 rewards
• Homes £300,000-£600,000: £2,000-£3,500 rewards
• Homes over £600,000: £3,500+ rewards

These rewards go toward closing costs, not the down payment. Closing costs usually include solicitor fees, survey costs, and mortgage arrangement fees.

Estate agents and the platform share commission, which funds these rewards. After we finish the purchase, we get part of the agent’s commission as a rebate.

To get rewards, buyers need to use the platform’s certified agent network. The agent handles the transaction and makes sure we get our cash benefit at completion.

Making Homeownership Accessible

Homeownership feels more achievable when buyers can cut upfront costs. Cash rewards help bridge the gap between saving for a deposit and covering all those purchase expenses.

These platforms also offer tools that make the buying process easier. We can access MLS listings, property valuations, and mortgage pre-approval all in one place.

Many programmes throw in extra support services:

• Bridge loans for buyers who are selling a current home
• Instant cash offers on existing properties
• Free property valuations and market reports

Monthly savings estimates let us see what’s truly affordable before we even start looking. This helps us avoid overextending or falling for homes out of our price range.

First-time buyer programmes often include educational resources about mortgages, surveys, and conveyancing.

Financial Benefits for First-Time Buyers

First-time buyers really benefit from cash reward programmes. We usually have smaller budgets and not much experience with property deals.

The average £1,500 cash reward covers a big chunk of closing expenses. This might be:

• Building survey: £400-£800
• Solicitor fees: £500-£1,200
• Mortgage arrangement fee: £500-£1,500

Additional first-time buyer advantages include access to government schemes through the same platform. Help to Buy and shared ownership options fit right in with cash reward programmes.

Some platforms have dedicated first-time buyer support teams. These specialists walk us through each step and help us dodge common, costly mistakes.

The cash rewards work alongside first-time buyer mortgage products, which often have lower deposit requirements and reduced rates. We can stack these perks for maximum savings on our first home.

Partnerships and Nationwide Reach

HomeAdvantage links thousands of buyers and sellers through partnerships with credit unions and lenders across 49 states. The platform has generated over 329,000 leads and paid out more than £54 million in cash rewards to customers.

Working with Credit Unions and Lenders

HomeAdvantage teams up with financial institutions to help them attract more mortgage leads. Credit unions and lenders use the co-branded search portal to keep their brand visible throughout the home buying journey.

The platform plugs into major loan origination systems like Mortgage Cadence and Encompass. This makes things smoother for lenders and helps boost conversion rates.

Partners see pull-through rates of 85% or higher. The HomeAdvantage network keeps leads engaged until they’re ready to close.

Key benefits for financial partners:

• Nationwide MLS listings access
• Automated lead nurturing campaigns
• Employee productivity dashboards
• Monthly reporting on lead quality and conversion

Service Areas and Expansion

The HomeAdvantage network operates in 49 states across America. We connect with certified agents from top local brokerages in every market.

Recently, we expanded by acquiring Real Estate Connection. That move added nationwide MLS integration and gave our lenders more tools.

Our certified agents get specialised training. They learn how to keep partner brands front-and-centre throughout transactions.

The platform serves over 11 million workers through voluntary employee benefit programmes. This lets us reach across all sorts of industries and regions.

Partner Success Stories

Several HomeAdvantage partners have reached Million Dollar Club status. These organisations have distributed over £770,000 each in cash rewards to their customers.

Our nurturing protocols and concierge team help partners maintain high engagement rates. The average cash reward of £1,460 per transaction gives customers a strong incentive to complete purchases.

Partners use our reporting tools for pipeline visibility. They track which members are pre-qualified and ready to move forward.

With cash rewards, agent training, and lead nurturing, partners reach industry-leading conversion rates. This creates a real competitive edge in their markets.

Frequently Asked Questions

Users often ask about registration processes, login procedures, and programme benefits. Questions also come up about mortgage applications, property listings, and using agent-specific tools.

How can I register as an agent on the Home Advantage platform?

Start by heading to the official Home Advantage website to begin your agent registration process. Most platforms ask for your licence number and contact info.

You’ll need to show proof of your real estate licence. Some programmes want references from previous clients or brokers.

Approval usually takes 24-48 hours. Once you’re accepted, you’ll get login credentials for the agent dashboard.

What steps should I follow to log in to the Home Advantage portal?

Go to the official Home Advantage login page in your browser. Enter the username and password you got during registration.

If you’ve forgotten your login details, click the “Reset Password” link on the login page. Recovery instructions will go to your registered email.

If login issues persist, call customer support at 800.767.4663. They’ll verify your account and help with technical problems.

Where can I find more information about the benefits of the Home Advantage programme?

The Home Advantage programme offers cash rewards averaging £1,900 per transaction for qualifying buyers. These rewards help make homeownership more affordable, especially for first-time buyers.

Check out the official website’s benefits section for detailed info, including eligibility and reward calculations.

You can also reach customer service by email or phone. They’ll explain benefits and how rewards apply to your situation.

Can you guide me through the process of applying for a Home Advantage mortgage?

Start by contacting a participating lender who offers Home Advantage mortgage products. These loans follow standard mortgage guidelines but may come with extra benefits.

Gather your basic mortgage documents—income verification, bank statements, and credit reports. The underwriting process follows typical first mortgage guidelines.

Home Advantage loans depend on market rates and conditions. Your lender will walk you through the application requirements and timelines.

What are the requirements to list my property through Home Advantage Realty?

To list a property, you’ll need to work with certified agents from the Home Advantage network. These agents operate in 49 states and receive programme-specific training.

Your property will get a valuation based on current market trends and local data. This assessment looks at your property’s condition and comparable sales.

Contact a certified Home Advantage agent in your area to discuss listing requirements. They’ll explain local market conditions and programme benefits for sellers.

Are there any special tools or resources available exclusively for Home Advantage agents?

Agents get a comprehensive employee dashboard where they can register customers and manage their leads. You can track your clients’ progress and keep an eye on each transaction as it moves along.

You’ll also find marketing tools, like customizable templates and monthly local market reports that go straight to your customers. These tools really help you stay connected with clients during the whole buying or selling process.

The platform works with major LOS systems—think Mortgage Cadence and Encompass. You can use the built-in reporting features to see where your leads come from, track their quality, and check out client satisfaction scores.